Reddit Announces Acquisition of Video Platform Dubsmash to the Team

Reddit Announces Acquisition of Video Platform Dubsmash to the Team

Profile Image Of DNakaMotooOfOurTime DNakaMotooOfOurTime

  14th, December 2020 (4 minutes ago)

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Reddit plans on leveraging Dubsmash in two areas. One, Reddit believes Dubsmash shares the same mission as them which is bringing together communities and helping everyone find a belonging within the platform.

Reddit, a home of millions of users who enjoy building communities and engagement. The platform discussion ranges from breaking news, sports, TV fan theories, or a never-ending stream of the internet's cutest animals and even cryptocurrency. The company has announced its plan on acquiring Dubsmash.

Dubsmash is an online short-form video platform like TikTok, it was founded in 2015 and continued growing steadily even having over 1 billion video views since January. 

Reddit plans on leveraging Dubsmash in two areas. One, Reddit believes Dubsmash shares the same mission as them which is bringing together communities and helping everyone find a belonging within the platform.

“Just as Reddit is a place for content you won’t see anywhere else on the Internet, Dubsmash provides a welcoming platform for creators and users who are under-represented in social media.”

Next, they will incorporate Dubsmash's imaginative video creation devices into Reddit, which will enable Reddit's own makers to communicate in unique and true manners that are endemic to the networks.

“Both Reddit and Dubsmash share a deep rooted respect for how communities come together,” said Steve Huffman, CEO, Reddit. “Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions. It’s clear that our missions closely align and that our community-focused platforms can coexist and grow as we learn from each other.”


“In our years of building Dubsmash, we’ve learned how video can spark creativity, unlock interactions, and deepen connections within communities” said Suchit Dash, Head of Dubsmash. “We want to continue our journey to bring best in class video products to our users, and now Reddit users. We believe in the idea of connecting creators around interests and topics, something Reddit has pioneered, in our growing Dubsmash community.”


Dubsmash co founders which includes  Suchit Dash, Jonas Drüppel, and Tim Specht and the whole team will be joining Reddit.


Source : https://redditblog.com/2020/12/13/reddit-welcomes-video-platform-dubsmash-to-team/
https://twitter.com/reddit
https://www.linkedin.com/company/reddit-com
https://www.facebook.com/reddit






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